Torch Dental Marketing Collateral (Ecommerce)
Background
Torch is the all-in-one solution for dental practices’ supply ordering and inventory management needs. Their mission is to make dentists’ lives better so they can focus on their patients.
Digital Ad
Digital Ad
Digital Ad
Challenge
Torch Dental needed help developing a cohesive suite of marketing assets that communicated the full potential of its ecommerce platform. The visual identity guidelines were limited to only a logo, colour palette, and a couple design applications.
Animated Digital Ad
Animated Digital Ad
Direct Mailer Postcard Front Design
Direct Mailer Postcard Back Design
Solution
Developed a suite of marketing assets to promote Torch Dental on an as-needed basis. Worked closely with the marketing team to create promotional materials that maintained a high standard of quality while keeping consistent with the brand. Templates were created in Canva to allow the team to plug and play different types of content to produce assets on an ad-hoc basis with quick approval processes.
Direct Mailer Postcard Front Design
Direct Mailer Postcard Back Design
Deliverable
Torch Dental needed an explainer video that showcases the unique value proposition the ecommerce platform offers using the script and voiceover supplied. The deliverable was an explainer video that highlights the innovative and forward thinking approach of Torch Dental using a mix of context-appropriate stock footage and lightly-animated on-screen text.
Print Ad