Digital Ads
BACKGROUND
Founded in 1991, Staples Canada is a privately-held company based in Richmond Hill, Ontario, with a network of over 300 stores across Canada.
OBJECTIVE
Produce a suite of static and motion digital ads to promote annual Father’s Day, Back to School, Black Friday, and Holiday campaigns. The goal was to develop a collection of social media assets using pre-developed campaign creative and design guidelines created by the internal design team.
Client
Staples Canada
Services
Motion Graphic
Production
Deliverables
Facebook Ads
Pinterest Ads
Instagram Ads
Youtube Ads
HOLIDAY ADS
Using the provided guidelines, copy, audio clip, and stop motion animation videos of different product categories, created 10 second animated text ads that would fit Youtube ad dimensions.
CYBER MONDAY ADS
DAD, GRADS + TEACHERS ADS
BACK TO SCHOOL ADS
LEAD GEN ADS
Using the provided guidelines, images, and copy, create a set of lead generation ads that can be used across multiple social platforms for Staples Professional.
