Digital Collateral Design (Retail)
Background
Matsuda has been a premier supplier of promotional watches in Canada since 1984. They specialize in Corporate Gifts and Customized Promotional Programs. They also represent world renowned brands and high quality jewelry for Employee Recognition, Service Awards, and Point-Based Redemption corporate programs.
Challenge
Create a series of web banners for their new website launch to showcase different brands carried by the supplier. Each banner had to be unique to its own brand but also seamlessly tied together.
Solution
Inspired by the sleek and luxurious aura exerted by each brand, I created simple buttons that would tie all the photoshopped and lifestyle product images together. I purposely diversified the background colours to bring contrast to the banners and allow each brand to stand out on its own in the carousel.
