Binding the Exhibition Experience: Catalogue Design
BACKGROUND
Vtape is a vibrant distribution organization that represents an international collection of contemporary and historical video art and media works by artists.
Established in 2002, the Curatorial Incubator has worked with more than 50 emerging curators to date; many of them have gone on to establish themselves in prominent curatorial, administrative, or artistic careers.
CHALLENGE
Using the curatorial copy provided, design publications to help inform visitors of Vtape about the Curatorial Incubator program exhibition at Vtape.
APPROACH
Leveraging the video stills from the works presented in the program, created thematic designs for each program that would complement the programming. I ensured the visual designs were legible, accessible to older demographics, and enhances the overall experience of engaging with the artworks.
Client
Vtape
Services
Art Direction
Layout Design
Print
Tools
Adobe InDesign
Curatorial Incubator v.15
What the F**?!: Video in the Age of Sublime Uncertainty
Published in 2019
Adopted the symbols in the title of the program as design elements throughout the catalogue to emphasize the exclamative and reactiveness to the unknown as presented in the theme.
Curatorial Incubator v.17
On the Other Side, It’s Heaven
Published in 2021
