Explainer Video

BACKGROUND

Torch is the all-in-one solution for dental practices’ supply ordering and inventory management needs. Their mission is to make dentists’ lives better so they can focus on their patients.

CHALLENGE

Produce an explainer video using the script and voiceover supplied by the client to showcase Torch Dental’s unique value proposition.

APPROACH
At the beginning of the project, we were thinking of using AI generated voiceover for the video, but it was a decided that a more human-based voiceover will resonate more with dentists. The result was an explainer video that highlights the innovative and forward thinking approach of Torch Dental using a mix of context-appropriate stock footage, stock icons, and lightly-animated on-screen text.